Your Questions About [website Traffic]
Questions Asked About Website Traffic
Lisa asks…
What is a good price to pay for search engine optimization?
Just hired a web developed to create my website and want to know what a fair price to pay for SEO is.
Also, he is creating a CMS for it, since it needs to be updated ver frequuently. I heard CMS’s are harder to properly optimize… is this true?

vernette answers:
Really depends on the amount of work they are willing to do. Typically $500-1000 is standard. CMS’ aren’t necessarily harder to optimize, just more time-consuming from all of the new content that you will be publishing.
Sandra asks…
What’s a good price per month for Search Engine Optimization of my website?
I’m considering on doing it continually for about 6 months to a year.

vernette answers:
Impossible to say without knowing more about your website and looking at the competitiveness of the sector you are in.
For example to SEO a casino site into the top ten would cost in the region of $100k+ in total but the owner’s return on investment could be very high. At the other end of the spectrum if someone wants their site to be number one for the search term “orange penguin” which is not very competitive then the total cost would be less than $100.
Steven asks…
Is Search Engine Optimization (SEO) really worth the price?
I’m a very small startup social networking site and I need traffic; however, when I checked the prices for SEO, I was shocked at the prices. Maybe I’m just naive or SEO is definately worth the price it demands.
Any opinions on how effective SEO’s are and if the prices are worth its reputation?
For example, the cost for SEO and maintenance for 3 keywords is $500 setup fee and $200 annual maintenance. For 20 keywords, it is $2,300 setup fee and $1,000 annual maintenance.
I know some SEO’s go as expensive s $25,000 – $100,000.

vernette answers:
SEO charges may be shocking in light of the simple fact that most website owners and designers do not know how to go about on their own to achieve high SEO rankings. Here’s a step-by-step procedure on how to achieve and acquire large net traffic.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... And
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, “Who’s my end user – is he on dialup or
DSL?” And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the “Title” metag which
should consist of no more than 60 characters separated
by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the “Description” which is
usually up to 41 words to form a complete paragraph which
best describes one’s goods and services. It is not merely a list.
And the very last category – “Keywords” are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as “spamdexed entries” which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
“Spamdexing” when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Here’s an example of a very highly-placed website on
Google.com: Begin with the very “generic” search query
“sandwiches downtown los angeles,” taking note to not
abbreviate Los Angeles to “LA” and of course, leave
out the parentheses (“). It will bring up some 2.4
million+ search results. Check out where “Nazos.net”
is ranked. It’s on the SECOND FRONT [ranked 15]!
Again, Nazos.net’s high web presence was achieved by
proper web design and placement of relevant metatags
according to Google’s publication guidelines.
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