I received a question from one of my blog readers and that question is:
What is affiliate marketing and how can I get started as an affiliate marketer?
So what is affiliate marketing? Affiliate marketing is basically selling other people’s stuff. Merchants like Gap, Walmart, Amazon, Home Depot , etc pay you a commission when you sell their stuff. My favorite stuff to sell are digital products, ebooks, etc.
One of the best and largest affiliate network is Clickbank.
Clickbank only offers digital products for affiliates to promote. For instance if you have an ebook that you created, you can put your ebook in Clickbank’s marketplace and affiliate marketers sell your ebook for you and you would pay them a commission. So this is what authors of ebooks and other digital products do.
You can see an example of how an author of an ebook, software, directory, etc would go about advertising their product. Here’s and example of a digital product on clickbank.
If you were to promote the Instant Site Launcher you would receive a 75% recurring monthly commission. You can promote this product on a website, blog, via articles, on forums, on google, etc. You would create an affiliate ID on Clickbank for this product and you would direct potential customers to the sales letter via your affiliate link. Once customers purchase, Clickbank would send you a commission. Commissions are paid bi-weekly.
Check out Clickbank to see products offered in the marketplace. Clickbank takes care of the entire process from processing customer payments, paying affiliates, and even issuing refunds to customers who make such requests. There are thousands of ebooks and digital products offered for affiliates to promote on Clickbank.
Your job as an affiliate marketer is to find buyers who are in desperate need for some product, service, information, etc, that would make their life much better. Think about it, at some point or time in your life, you were in need of a solution to a problem that affected your appearance, health, love life, etc.
You see, millions of people are searching on the internet every single day for information that can make their lives better. For instance, one of the main reason why my work at home directory was created was to help people find work at home contracts, which are quite difficult to find because 98% of work at home job offers are scams.
My former directory gave info on how to avoid scams and weed through the garbage to find a real job. There were lots of info and videos showing where the real jobs are. This would help many people, especially moms to stay at home and work around their family’s schedule.
These people are desperate and they want solutions that will make all of their problems go away. Most are willing to pay a price for it. You, as an affiliate marketer would then find a niche, a group of people desperate for a solution to their problem and then you would give them what they want (an ebook with a solution to their problem, a product, video etc).
Here are some niches that you can start with:
- People who are very unhappy with the way they look. They might be losing their hair, have acne, need to lose weight, yellow teeth, etc.
People who want to improve their sex life (adult products). For example, men looking for products to increase their ejaculation volume, enlarge their penis, etc.
- People who are looking for the love of their life and having a hard time doing so. People who need to date and looking for a great dating site.
People who have dogs that are not obedient and they are looking for dog training advice.
- Parents of children who a certain disorder that they need help living with (ADD), etc. You get the point.So as an affiliate marketer, just give these people what they want, they will pay for the product, and you receive a commission. That’s it. Let me break it down… SOPS…Selling Other People’s Stuff.Here’s the process:Hungry Market – Give the hungry market what they want = CommissionI hope this was helpful.You can start promoting affiliate products using blogs.I love blogs because they are much easier to maintain, add content to, and they rank faster in the search engines than websites.As a matter of fact, it seems like many people are trading in their websites for blogs, especially WordPress blogs.If you have any questions, please feel free to contact me.
Vernette Carbon (ebusinessmom)
According To Wikipedia…Affiliate Marketing is…
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.
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