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Being deeply involved with network marketing, a significant part of my professional time is spent answering questions related to blog traffic optimization. With more and more people jumping on the blogging bandwagon, the desire to increase blog traffic to enhance online presence is also increasing. So, I thought it would be worth sharing my strategies and experience here.


1. Start with a good Blogging Software


For blogging, select a CMS that best meets your goals and niche requirements. It can make a huge difference. If you are a professional and wish to stand out from the crowd, you can choose a customized platform. These blogs can be modified according to your taste and give you a personalized feel.


However, for most of the users, popular choices like Blogger, Typepad, WordPress, will be fine. Make sure the look and feel of your blog is easy on the eyes. Let your imagination lose for elements like commenting, archiving, multiple feeds, sub-pages, user accounts, categorization etc.


2. Attach Appealing Title Tags


Appealing title tags are proven to attract more RSS feed subscribers and visitors to your blog. Make your title tag after a lot of thinking. Choose a magnetic, snappy, and catchy line as your title tag. It can also be humorous as long as you can keep it attractive. Sites like WordTracker and Overture allow users to better target traffic by giving suggestions regarding phrasing or ordering of title tags.


3. Join Forums and Blogs Related to your Niche


No matter how petite your niche size is, you are sure to bump into some related blogs. These places already have a lot of discussion going on about your industry. You can post appropriate comments on the posts on these websites or blogs. Your comments can work as a magnet to attract readers to your blog.


This is a surefire way to increase blog traffic. Search Technorati and Del.icio.us to find blogs and forums which serve your realm’s interests.


4. Tag Your Blog’s Content


Perhaps, the first place to tag your posts is Technorati. I suggest having relative tags pointing directly to your desired Technorati searches. Besides this, other good places include Flickr and del.icio.us. Tagged content can also divert traffic from popular websites like Digg, Reddit and StumbleUpon.


5. Let a Celebrity Blogger ‘Do It’ for You


Inviting a celebrity or well known blogger of your niche to write a short blog post can increase your popularity overnight. This can not only enhance your blog’s reader base but also earn you quality branded links. To convince such a person, you can flatter his/her celebrity status or actively take part on his blog/form. However, prior to posting, ensure that you make the necessary amendments and that the guest blogger agrees to your terms.


6. Nurture your Tribe


Tribe refers to your dynamic followers or group you are associated with. With social media erupting at an enormous pace, search engines like Google and Yahoo are giving more importance to a blogger’s ability to attract people. Higher the number of people following you, the more traffic you’ll have on your blog. This not only gives you an opportunity to connect real time with your visitors but also enhances direct sales and Alexa rankings.


You can use Twitter and Facebook as a means to build a tribe. However, the tribe members should be related to your niche rather than being a homogenous crowd of social marketing mavens. Also, do read one of my recent posts where I have mentioned how a service called ‘Unified tribe’ can increase your visitor count.


These tips are just a tip of the iceberg. There are, literally, limitless ways to increase blog traffic. Even though, blogging is a highly crowded field, these tips will definitely give you a head start.


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